Mission Statement

Mission Statement:

To help everyone in developing and honoring a healthy self-acceptance of who they genuinely are—no matter their age, sex, race, creed, sexual orientation, gender identity, religion, national origin, ancestry and disability, marital or familial status—while extending the same grace and decency to everybody else, no matter theirs. 

Our goal is to have a beneficial influence on clients by providing nonjudgmental positive regard while presenting accurate information, effective relating skills guidance, and supportive encouragement leading to informed healthy choices and behaviors.

We treat every client with dignity and respect by promoting lasting psychological empowerment in a manner congruent to each person's self-determined goals, values and beliefs.



Our Philosophy:

To support each person's right to sexual privacy, choice, expression and fulfillment.

From numerous studies conducted over the past century sexologists have discovered that people engage in affection, physical intimacy, and sex for a variety of reasons including love, companionship, bonding, emotional connection, procreation, pleasure, conformity, excitement, boredom, validation, power, stress reduction, and many other motivations.

Sexuality is not just something we do as people, but is rather a core aspect of who we are as individuals. It’s subtle—and at times not so subtle—"primary directive" is deftly woven throughout our very being.

The state of human sexuality, with its pervasive and profound influence upon our lives, it is an inescapable fact of life. To deny it is to deny ourselves of its benefits, rewards, and pleasures, while depriving ourselves from experiencing a deeply rich and vitally important part of what it means to be fully human and truly happy.

All living entities are genetically programmed to sexually engage for the survival of the species, a fact which impacts heavily upon life choices and everyday decisions. To disown our sexuality is also to disown our innate wholeness and to diminish our overall individual personhood.

Concern with or interest in sexual activity is perfectly natural, and is in fact, a healthy sign of what it means to possess sexual potency. The facts irrefutably speak for themselves: Our sexuality is an integral part of human character, well-being, and happiness.

It is our goal to provide counseling that assists clients in claiming and celebrating their sexuality in a safe, nonjudgmental, sex-positive manner which respects personal dignity and is congruent to that individual's own desires, values, and beliefs.

As we say here in the Hawaiian Islands—mahalo, thank you—for giving yourself this time to explore our site in your own journey of intimate self-discovery.

Our hope is to encourage you to love kindly and give yourself permission to fully experience your sexual self—while concurrently expanding your emotional capacity to love and be loved—in rich and satisfying fullness.



Sexual Rights are Human Rights

We now present the “Sexual Bill of Rights” below, which contains the "10 Basic Sexual Rights " as stated by the Institute for Advanced Study of Human Sexuality in San Francisco, California, and also includes three additional Basic Sexual Rights of our own, comprising a total of "13 Basic Sexual Rights."

Please note:  Dr. Bouchard does not moralize, criticize or judge.

Nevertheless, with regards to sexual misconduct, let it be perfectly understood by everyone now reading these rights—

Any and all forms of sexual misconduct, including abuse, assault, constraint, coercion, exploitation, fraud, harassment, human trafficking, intimidation, rape, ritual abuse and violence, as well as any and all nonconsensual [involuntary] behaviors or attempted behaviors of a sexual nature perpetrated by anyone against another person—child or adult—are without exception categorically vile, unacceptable and unequivocally incompatible with the values of sexual self-determination, personal sovereignty, and individual free will expression; by its very nature, without freely given consensual agreement, any kind of unwanted and forced upon sexual contact against a person's will is always morally wrong and criminally abominable.


Sexual Bill of Rights

13 Basic Sexual Rights

1. The freedom of any sexual thought, fantasy or desire.

2. The right to sexual entertainment, freely available in the market place, including sexually explicit materials dealing with the full range of sexual behavior.

3. The right not to be exposed to sexual material or behavior.

4. The right to sexual self-determination.

5. The right to seek out and engage in consensual sexual activity.

6. The right to engage in sexual acts or activities of any kind whatsoever, providing they do not involve nonconsensual acts, violence, constraint, coercion or fraud.

7. The right to be free of persecution, condemnation, discrimination, or societal intervention in private sexual behavior.

8. The recognition by society that every person, partnered or un-partnered, has the right to the pursuit of a satisfying consensual socio-sexual life free from political, legal or religious interference and that there need to be mechanisms in society where the opportunities of socio-sexual activities are available to the following: disabled persons; chronically ill persons; those incarcerated in prisons, hospitals or institutions; those disadvantaged because of age, lack of physical attractiveness, or lack of social skills; the poor and the lonely.

9. The basic right of all persons who are sexually dysfunctional to have available nonjudgmental sexual health care.

10. The right to sexual pleasure.

11. The right to control conception.

12. The right to comprehensive sexuality education.

13. The right to access accurate and informed sexual information.


Sexual Rights are Universal Rights


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Dr. Bouchard’s Academic Affiliations
& Areas of Professional Expertise:

Dr. Bouchard is a seasoned sex therapist and relationship counselor. In addition to being an acclaimed sex, love and relationship expert in the fields of sex therapy and couples counseling, he is a board-certified erotologist, sex researcher, graduate school professor of counseling psychology and human sexuality, author, online sexual advice columnist and "sexual pleasure pro" for the pioneer women's website iVillage.com from 1998 - 2003, radio talk-show host and sexual health educator. He is an early adaptor of telephone counseling and online guidance, since 1981 and 1995, respectively.

Specializing as a Rational Emotive Behavior Therapy (REBT) clinician, Dr. Bouchard utilizes only the most effective and proven approaches in cognitive behavior counseling and psychological empowerment. 

From his Hawaii-based global counseling practice he devotes his major time to providing discreet and confidential treatment to clients nationally and internationally, face-to-face and via telephone distance counseling.

Academic Affiliations:

Dr. Bouchard is a Graduate School Professor emeritus of Counseling Psychology and Professor of Human Services. As Faculty Liaison he helped develop, administer and teach a new graduate level Marriage & Family Therapy program for the University of Phoenix, Maui, Hawaii Campus from 1998 to 2003. Dr. Bouchard is also a Professor of Human Sexuality at the Institute for Advanced Study of Human Sexuality, San Francisco, 1994 to present.

Areas of Professional Expertise:

Board Certified Clinical Sexologist / Marriage & Relationship Counselor / Sex Therapist & Educator / Safer Sex Workshop Leader / Sex Offender Relapse Prevention Specialist / Sex Researcher / Resident Online Sex Expert @ iVillage.com / Talk Radio Show Host / Sex Advice Columnist / Author / Speaker / Positive Change Agent



Michael Ra Bouchard, M.A., Ph.D.

Professional Specialty:  Positive Psychology


Degree & Education:

AA:   Marketing Psychology, University of New Hampshire, Durham

BGS:   Family & Group Dynamics, University of New Orleans

MA:   Clinical Counseling Psychology, University of New Hampshire, Durham

PhD:  Clinical Sexology, Institute for Advanced Study of Human Sexuality, San Francisco


Dr. Bouchard strives to help clients make better choices and behavioral changes that bring about more of what they want and less of what they don’t in their lives and relationships. Following a tour of duty as a U.S. Marine he pursued the study of psychology, beginning his career as a New Orleans telephone crisis intervention and suicide prevention counselor in 1981, and a peer-to-peer HIV/AID prevention health educator in 1982.

For his Master’s research thesis he researched, designed and implemented one of the first in the nation health education pilot programs promoting safer sex and HIV/AIDS prevention on the college campus for the University of New Hampshire in 1987.

For over a decade he specialized as a sex offender/relapse prevention treatment provider for the State of Hawaii. He is also a highly trained and practiced sex therapist and marriage counselor.

Dr. Bouchard considers himself privileged to help people change their lives; through their gritty determination to scratch and claw their way to the truth, his clients remind him daily that he is a human being first and a counselor second.



Dr. Bouchard’s Education & Specializations:


Aloha Sexual Health & Happiness Counseling Services, Hawaiian Islands & Worldwide
Private Practice Sex Therapy & Marriage Counseling and Mental Health Psychotherapy  1994—present

Emphasis: Specializing as a Rational Emotive Behavior Therapy (REBT) clinician, Dr. Bouchard utilizes only the most effective and proven approaches in cognitive behavior counseling and psychological empowerment for adults, teens and children. Serving all the Hawaiian Islands and continental United States, in addition to populations worldwide via telephone distance counseling.


Peninsula Community Health Services (PCHS)
Kenai & Soldotna, Alaska                                                                                                                 Therapeutic Program Director & Behavioral Health Specialist  2018

Emphasis: Dr. Bouchard was specifically recruited by PCHS Kenai to help create and establish a first-of-its-kind in the State of Alaska Re-Entry Socialization Program for newly released former prison inmates. His role included designing and implementing an integrative therapeutic “second chance program” by means of individual counseling and therapy services consisting of psychotherapy, holistic support and professional guidance. The optimum goal of this pilot program was to strengthen the community by furthering the successful reintegration of formerly incarcerated citizens back into society as increasingly well-adjusted, long-term law abiding, productive and contributing members of the Kenai Peninsula populace. During this same period Dr. Bouchard also provided mental health care, counseling and psychotherapy to the general population as a Behavioral Health Specialist and Doctor of Human Sexuality under the auspices of PCHS Soldotna.


State of Hawaii, Department of Human Services
& Child and Adolescent Mental Health Division
Sex Offender Treatment Therapist& Relapse Prevention Therapist 1997—2007

Emphasis: Provided sex offender treatment, relapse prevention services, sex therapy and mental health counseling to the adult and adolescent populations throughout the Hawaiian Islands for the State of Hawai'i, Department of Human Services (DHS) and State of Hawai'i, Department of Health Child and Adolescent Mental Health Division (CAMHD) for over a decade.


Private Practice Sex Offender Treatment Therapist
& Relapse Prevention Specialist  1989—present

Emphasis: Provided sex offender treatment and cognitive behavioral counseling relapse prevention services for adults and adolescents while based in New York City and San Francisco from 1989 to 1994. Since permanently relocating to Hawaii in 1994 have continued providing one-on-one sex offender treatment and relapse prevention services to clients throughout the Hawaiian Islands and continental United States, in addition to populations worldwide via telephone distance counseling.


Institute for Advanced Study of Human Sexuality, San Francisco

Awarded Ph.D., Clinical Sexology 1994

Emphasis: Child, Adolescent & Adult Sexuality; Abnormal Psychology and Deviant Sexuality; Psychology of Behavioral Change; Specialization in Sex Therapy, Sexual Health Education & Disease Prevention, and Sex Offender Relapse Prevention Treatment. Elected as the 1991 Institute for Advanced Study of Human Sexuality Alumni Association Academic Excellence Scholar.


University of New Hampshire, Durham

Awarded M.A., Clinical Counseling Psychology 1989

Emphasis: Abnormal Psychology; Adolescent Developmental Psychology; Psychology of Behavioral Change; Specialization in Marital, Couple, and Family Counseling/Therapy; Researched, Designed, Implemented and Evaluated the first Peer-to-Peer Outreach Safer Sex Education HIV/AIDS Prevention Pilot Program on the UNH Campus 1987 - 1989. Elected as the 1987 - 1988 University of New Hampshire Graduate School Department of Education Thomas O. Marshall Fellow.


University of New Orleans

Awarded B.G.S., Family & Group Dynamics 1986

Emphasis: Child & Adolescent Psychology; Family & Group Dynamics. Awarded 1986 University of New Orleans Goodwill Scholarship for study abroad as United States Ambassador at the Universitat Innsbruck, Austria.


New Orleans AIDS Foundation

HIV/AIDS Prevention/Safer Sex Education and Community Outreach Educator 1982—1986

Emphasis: Provided first-response HIV/AIDS prevention instruction, condom distribution, and Safer Sex outreach education to members of the straight, lesbian, gay, bisexual, and transgender communities within the French Quarter of New Orleans.


New Orleans Crisis Line

24 Hour Telephone Crisis Intervention & Suicide Prevention Counselor 1981—1986

Emphasis: Provided confidential mental health counseling, guidance, support, community resource referrals, and precious hope via telephone to metro New Orleans callers in crisis.


University of New Hampshire, Durham

Awarded A.A., Marketing and Business Management 1980

Emphasis: Psychology of Sales and Marketing.


United States Marine Corps

USMC 3rd Marine Aircraft Wing Band, El Toro 1975—1979

Emphasis: Marine Rifleman; USMC Bandsman and Band Public Relations Liaison.



Aloha and A Hui Hou!